Thetalo.co
Verified
Direct Response Video Editor
Kampala - Uganda
full-time
freelance
Posted
6 days ago
Experience
2+ Years
Deadline
Aug. 5, 2026 (7 days left)
Job Summary
The Direct Response Video Editor transforms scripts and concepts from Creative Strategists into high-performing Meta video ads. Utilizing AI tools, stock footage, and creator content, the editor ships a minimum of 5 ads per week, analyzes ad account performance data, and iterates variations to drive scalable revenue.
Key Roles & Operational Responsibilities
1. Direct Response Video Production & AI Workflows
- High-Volume Ad Creation: Turn briefs, scripts, and concepts into direct response video ads optimized for Meta (Facebook/Instagram) and TikTok-style placements.
- AI Asset Generation: Integrate generative AI video tools (Veo, Higgsfield) to construct custom A-roll sequences, dynamic B-roll, and visual hooks.
- Multi-Variant Splicing: Produce multiple creative iterations, hooks, CTAs, and pacing variations per concept to enable aggressive A/B testing in Meta Ads Manager.
2. Creative Strategy Alignment & Performance Optimization
- Data-Driven Iteration: Review performance analytics (hook rate, hold rate, CPA, ROAS via Atria/Meta) alongside Creative Strategists to iterate on winning creatives.
- Attention Engineering: Apply consumer psychology principles to engineer thumb-stopping hooks and maintain attention retention throughout the ad funnel.
- Asset Organization & Handoff: Upload, standardize naming conventions, and systematically archive creative assets for seamless testing execution.
Foundational Capabilities & Prerequisites
Required Technical Profile & Qualifications
- Availability: Full-time dedication (40+ hours per week) working within GMT+1 or later time zones.
- E-Commerce DR Experience: Proven track record editing high-converting direct response video ads for e-commerce or DTC brands.
- Platform Fluency: Command of video pacing, visual hooks, and native editing trends for Meta and TikTok environments.
- Tool Agnostic Efficiency: Mastery of editing software of choice (CapCut, Premiere Pro, After Effects) paired with hands-on AI video generation experience.
- Communication: Fluent English communication skills for daily async and sync pod collaboration.
Desired Capabilities & Attributes
- Direct experience with AI video generators (Veo, Higgsfield).
- Familiarity with ad account analytics platforms (Meta Ads Manager, Atria).
- Strong interest in consumer psychology, hook design, and growing into a Creative Strategist.
What This Role Offers
- Direct Growth Path: Proven internal trajectory to step up into a Creative Strategist position.
- Performance-Driven Upside: Uncapped bonus potential ($275–$400+ per winning ad) tied directly to ad spend scale.
- High-Budget Exposure: Direct experience creating assets for accounts spending $1M+/month on Meta.
Skills Required:
- Computer / Software / It / Data
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